Have you ever sent a follow-up email to your potential customers to “check in” if they’ve seen and read your previous and hear crickets? You’ve probably offered them your latest and best product yet – but you received no replies, nor are they answering you calls. So what now? How do you go about unanswered sales pitch? Last week, I’ve debunked the common misconception that email…
As you know, in business, time is a luxury. There’s always so many things to do in a day, 24 hours feels like two and after a while, feeling frazzled and drowning in to do lists just becomes the norm. So it’s no wonder it’s a huge challenge to keep up with the latest trends in marketing — even we…
I work hard to provide valuable blogs to my readers, and the reason I put so much effort into them is because I am thankful for you guys for following me. You deserve someone who puts the time and effort into giving you something useful. Last night was one of the many nights when I gave my 200% focus to…
I remember when I was younger, my teacher would tell the whole class all the things we had to do to get a perfect A grade: perfect attendance, high exam scores, good behavior… not only is the list different for every subject, but it continually changed and grew year on year, making it more difficult to remember. Frankly the list was…
I was cleaning up my emails last night when I noticed a trend: most of the emails that I trash are those that are filled with mundane marketing facts and figures, but have no actual story behind them. I don’t even read them anymore. If it looks too pitchy, it goes right to my ‘recycle bin’ which I never come…
So you’ve worked hard to build your email list, what’s next?! I was talking with a friend last week about her email list and how excited she was that she’d gained several new subscribers over the weekend. She was especially excited as she realised the bigger her email marketing list, the more sales she typically made week in and week…
How amazing would it be if email marketing was as simple as 1, 2, 3? I’m sure we’d all throw a party or two and rejoice. Unfortunately, it’s a little more complicated than that. But let me be totally honest with you right now… email marketing can be incredibly beneficially and a huge source of income for your business. If…
It dawned on me recently that I have actually racked up more hours working for myself than I’ve spent employed by someone else. It’s quite a scary actually to think back now to all the curve balls that get thrown our way, but I wouldn’t change a thing! The one thing that has made it easier though is never being…
With so many new ways to reach customers online, it can be easy to forget all the tried and tested ways of promoting your company online. But hey, I’m just as guilty of it! I just spent the whole of last month raving on about Facebook and how to pimp your business with Facebook (and if you didn’t see that,…
Running a business can be a rewarding experience. Complete freedom to do what you want, take holidays whenever you want, start the working day when you’re ready, you can even give yourself a pay rise when you deserve it… yep, running your own business can be sweet. Okaaaay, life isn’t all rainbows and ponies. There are a ton of hurdles…
