The SEO audit is the most important aspect of your digital marketing strategy. It assesses how well you’re performing on-page and off-page. It also helps to identify problems with the infrastructure of your website so it can easily be crawled and indexed by search engines.
An SEO audit is an essential step in the process of improving your website’s rankings with search engines. It can help you identify strengths, weaknesses and potential opportunities for success over time that would otherwise go unnoticed by simply looking at a snapshot from one date/time point-of-view or even across different periods or within this same month.
We have outlined the various types of SEO audits and why they are beneficial for your website.
SEO Technical Audit: We’ll go through all the technical problems with your website and provide solutions so that you can take action immediately. It’s important to identify these issues before they turn into bigger problems down the line because without an audit it will be increasingly difficult for search engines like Google or Bing (or whichever one is relevant) to find and rank your site.
SEO Link and Content Audit: This process ensures that your website is properly optimized for search engines and prevents any negative effects from inbound links, bad or broken ones. An SEO content audit helps you make changes to ensure the relevancy of your content on pages so it can rank higher with minimal competition.
Local SEO Audit: Your business needs a thorough local SEO audit to make sure it’s on top of its game in the competitive digital world. Local audits provide accurate and actionable data for key areas including listings, citations & reviews with regards specifically to your location as well as any activity that may affect ranking such things as offsite link building.
Your site is the key to success on search engines like Google, but if you don’t know what’s working properly and where then it becomes difficult for your business. Our SEO Audit will give detailed insight into how well optimized (or not) each area of our website may be affecting your website in terms of ranking with competitors’ – giving details about any gaps which could lead to opportunities being taken away from you.
The search engine optimization process is a delicate one. You need the right strategy in order for it to be successful, and that’s where an SEO audit comes into play. Learn about your competition by analyzing their sites so you can beat them at their own game.
It’s time to start improving your website performance with targeted traffic increase which leads directly back towards higher conversions rates.