I’ll never understate the importance of establishing a web presence or the long way just a little DIY SEO can go, but in getting traffic to your site you can’t forget about the offline traffic and connections you already have. Whether you have a physical store with a lengthy list of loyal customers or are kickstarting your business just on the web, leveraging your offline connections can be very helpful in marketing your website. Here are 5 ways you can get use your real-life connections to master the marketing business and get traffic to your business website.
1. Business cards
2. Word of Mouth
3. Shout it from the… Register
4. Print it up
5. Sponsored Love
This technique requires a few more bucks but could pay off in sales as much as it does in karma. Consider sponsoring a group, team, or charity your business supports. Imagine having your company logo and web address across the shirts of a dozen junior footy players, or on the water bottles given to marathon runners raising money to cure cancer. A big part of promoting your website offline is building brand recognition. The more we see something the more we internalise it. Phone numbers are very difficult for many people to remember, but a memorable web address is a great tool for branding.
Sponsorships are a great way of getting your business name (and website!) in the public eye by developing a relationship with the local community. By customising your sponsorships to match up with charities and organisations that match your business goals, you can create a positive platform to communicate your products and services to a whole new market.
Mastering the marketing business is challenging, but it doesn’t have to be overly complicated. The more exposure you can get the more traffic you’ll get to your site, and that’s where the conversions happen!
Got your marketing strategy down pat but not feeling so confident about your website? Check out our Website Starter Kits to see how we can help you revamp your online image.