Your website is the heart and soul of your company’s web presence… but is it enough? It’s the hub for all the essential information about who you are, who you help, and how you do it. However, when someone does a search for keywords related to your business, your website may or may not be the first thing about you that turns up. Building a solid web presence is a way of ensuring that anything Google might turn up in those searches actually reflects your business — and in a good way!
Creating a website is the first step in developing a web presence, but it doesn’t necessarily mean you’re as established online as you should be. Your web presence can be made up of business directory listings, your social media profiles, blog posts… anything related to your company!
When someone does a search for your company name, you want there to be enough information out there for them to find you without difficulty, and on multiple platforms. From a customer standpoint, there is an expectation that a search for your company name should be enough to learn about and connect with you.
Your web presence is how and where your business positions itself online. There are many ways of getting your name all over the internet, but doing so in a way that maximises your efforts and builds credibility ought to be done with strategy, goals, and foresight.
One of the best ways to unify all the snippets of your web presence is to develop your brand. Anywhere your business might already have mention (have you Googled yourself recently?), claim that listing as your own and make it a micro version of your website.