Clicky & Sticky: How to make your website worth checking out

As a rule of thumb, you can think that Google likes text, and your customers will like visuals. In order to make everyone happy with your site, you need a quality balance of both. A great image is one that complements your brand and piques the viewer’s interest. If you haven’t got your own professional images, try buying stock photography instead. Read more about stock photography here.

We’ve all done it: You’re searching the web for an image, and you randomly turn up a picture that had nothing at all to do with what you were looking for, but you click on it anyway. Consider your colour schemes, size, and appropriateness.

Easy-to-Read Text

• Do say what you mean to say in the fewest words possible. Don’t ramble on for endless paragraphs.
• Do keep the content congruent with your headline, theme of the site, and if your headline says that you’ll be discussing polar bears, don’t take your readers on a ride through all the Arctic Circle to get to them!
• Do be entertaining. A little humour goes a long way.
• Do use headings and subheadings to break down long text areas into manageable sections. How you visually present the text on your website is every bit as important as your images.
• Do use bold and underlining to highlight a few things that are important. Don’t write everything in uppercase letters — your readers will think you’re screaming at them.
• Do use bullet points and lists to make streams of content easier to digest. Don’t overdo it though — a page of lists can be even harder to read than a paragraph. The point is to make sure your content can be skimmed through quickly and easily without losing the important stuff.
• Do consider using columns. Separating text in the sidebar or another section of the page will keep the audience’s attention.