10 Tips To Get Top Results On Twitter

If your customers are on Twitter then you need to be there too, and you need a strategy of how to reach them.

Firstly assume your audience follows more than a few people (because if they’re active on Twitter they will have a growing list of people/brands they like) therefore you also have to assume their news feed is very active. It’s an ocean of information and that means…

If you only tweet once a day it’s about as effective as a message in a bottle…

in a sea of message in a bottle!


Here are 10 tips for getting better business results on Twitter:

  1. Make sure your Twitter handle/name is short (helps others re-tweet you);
  2. Don’t forget your branding: your Twitter page should be professional and consistent with your website style and message;
  3. Get efficient! Look into social media management tools (eg Hootsuite or Tweetdeck);
  4. Use a URL shortener like Bit.ly (built into Hootsuite & Tweetdeck) to give you more space to write your message;
  5. Follow everyone who follows you;
  6. Follow thought leaders in your industry and retweet good stuff;
  7. Tweet lots; Once per hour (some can be re-tweets);
  8. Get used to the #hashtag (great for tracking trends and your campaigns);
  9. Engage users; use the @ to mention Twitterers by name (goes to their news feed). But don’t overuse it!
  10. Practice 4 to-1 tweet karma: For every 1 self-promo tweet you should tweet 4 educational or entertaining tweets (this is good advice for Facebook too).

Remember if you aren’t going to spend at least 30 minutes a day on Twitter then you’re going to sink to the bottom of the sea floor without even a ripple to say you were there. Don’t let yourself sink!

If you want to know more about how to design a business Twitter page read our blog by our director Bianca Board.

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