A crucial part of gaining success for your website is through marketing and promotion. One of the best ways to gain organic traffic to your site is through social media sites like Facebook and Twitter.
There is a lot more to social media for businesses than reconnecting with grade school friends or going on about what you had for lunch! Used with the right branding strategies, social media can be your company’s #1 PR rep, sales person and ambassador …all in one!
Here are 7 tips for using social media to promote and market your website:
1. Be social
Introduce Yourself! The point of social media is to be SOCIAL, so allow your brand to take on a face, a story, a personality. Adding a bio to your social media pages not only provides the perfect opportunity to introduce your brand, it doubles as the opportune place to link to your website.
2. Be an expert
No matter what your company focus is, if you are in business, you are an expert of an area. If you have a blog, Facebook and Twitter are the perfect places to link back to expanded stories on relevant topics. If you don’t have a blog, use social media as a form of microblogging – that is, writing small, bite-size pieces of content about your industry that will help you gain traffic.
3. Give Content
Talk about what’s going on in your business, your industry, and feature some highlights of your business. Not sure what to talk about? Think of it as an ongoing coffee date with potential clients. Content should be light-hearted and easy going. Give your business a voice! Whether it’s the anecdotal tone of Toyota Australia or the fun singsong of Skittles, think about who it is you want your brand to communicate with.
The way you communicate is every bit as important as what you say. Have a conversation with your (prospective) clients! Thank them for following you on Twitter or liking your Facebook Page. If appropriate, like their businesses’ Fan Pages too. Interacting with them builds a relationship and brand loyalty.
5. No hard selling!
Find the balance between discussing your products and pitching your products. Just as nobody watches TV for the commercials, no one will follow your Twitter or Facebook updates if all you’re doing is pushing your products on them.
6. Monitor your traffic
Sites like HootSuite and Tweetdeck will let you keep an eye on the analytics for your Twitter, Facebook, and LinkedIn accounts. If you’re posting links, try a URL shortener site like bit.ly. You’ll be able to log back in to see how many people have clicked on your link, when it was clicked, and where the people who clicked on it were from. This will allow you to better tailor your content to suit your audience and make sure those sales don’t slip out from between your fingers.
Once you’re regularly engaging with other users about topics related to your brand, the keywords from those topics will be tied in with your business page. This is especially useful with Facebook Fan Pages and Twitter where you’re regularly posting content to pages highly linked with your company name. So the next time someone does a search for “xyz” or “abc”, if it’s a keyword associated with your company you’ll be much more likely to come up.
Social Media For Businesses is what we’re all about. View our Facebook for Business Design Packages now.
Looking for more marketing ideas? Consider delivering your business info directly to your clients’ and potential clients’ inboxes with Email Marketing. Find out more information on how Web123 can help you market your business with Email Direct Marketing.