How amazing would it be if email marketing was as simple as 1, 2, 3? I’m sure we’d all throw a party or two and rejoice.
Unfortunately, it’s a little more complicated than that. But let me be totally honest with you right now… email marketing can be incredibly beneficially and a huge source of income for your business.
If you put your effort into it, your email marketing will all be WORTH IT!
I for one never doubted the power of Email Marketing. I loved it then and I love it even more today as a crucial part of my marketing strategy for Web123. It has helped my business and many of my clients so tremendously that it’s almost impossible not to fall in love with it.
And today I’m gonna show you 3 damn good reasons why you too should love email marketing. If my words are not enough to change your mind, then these studies should convince you as to why a solid email marketing strategy can be beneficial for your business, your website AND a much juicier bottom line.
1. Email Marketing Gets You More Leads.
Email marketing is a proven way to ensure you get more leads from prospects. I know this is true because every time I send out an email to my loyal followers, it ultimately leads to an increase of enquiries that very afternoon.
Last year I sent out a particular email that netted us 13 website quote requests that day!! 13 people!! In one day! That translated to over $30,000 in sales… and it took maybe 2-3 hours of my time… INSANE I tell you!
It’s a powerful way to keep in touch with your prospects and increase the chances that they’ll make the journey from being merely someone on your mailing list, to becoming a genuine prospect who is looking to buy what you sell.
In a study published by Custora, a predictive analysis firm, last year, results show that “customer acquisition via email has quadrupled over the last four years”. Quadrupled! That’s a huge number.
Second to ‘organic search’, Email Marketing is one of the best tools available to successfully funneling leads for your business into becoming successful buyers.
Meanwhile a survey by Acxiom on Email Marketing and mobile devices clearly shows that respondents typically prefered being contacted through email marketing instead of through other mediums such as social media.
In fact, 73% of respondents prefer emails:
That’s 7 out of 10 people who might purchase from you if
you communicate with them through emails!
Are you in yet? If not, keep reading…
2. Email Marketing Customers Are More Valuable.
Interesting studies also show that customers who come from email marketing are typically more valuable customers in the long run.
I suspect this is because once they’ve already signed up to your mailing list, they have already made an initial step to developing a long term relationship with you, and thus are more likely to buy from you time and time again.
To show this, a study by Custora shows that on average, the lifetime value of customers acquired through email is:
- 35% higher than those from Twitter.
- 11% higher than those from Facebook.
- … and 4% higher than those from affiliate marketing.
Let’s ponder this for a bit shall we…
Customer Lifetime Value or CLV is the value a customer brings to your company in the long run through repeat purchases of your product or service.
This simply means that the leads who signed up to your email campaign are more likely to become lifelong partners and users of your website. Pretty nifty huh!
And it’s not just lifetime value either! Digital Marketing Association (DMA), a direct marketing research and market intelligence company, reported that email marketing was one of the most influential form of marketing, with 66% of online consumers making a purchase after reading marketing materials through their emails.
See for yourself:
3. Email Marketing Has a Low Cost Entry.
As if the reasons above aren’t enough, I present to you the best one: email marketing is one of the most affordable forms of marketing out there, and is more likely to not only pay for itself, but also bring a higher profit margin to your business.
Of course, like any other marketing activity, there are costs involved in starting it up. However unlike Facebook advertising and Pay Per Click advertising, you won’t have to funnel thousands of dollars into it in the hope that you’ll turn a profit.
In fact, thanks to it’s low start up costs studies by DMA have shown that email marketing has, on average, give a whooping 4,300% return on investment. That’s HUGE!
Are you convinced now? I sure hope so….
Because I’ve shown you the 3 reasons why I love email marketing, we’re going to step it up a gear… Next week I’ll show you the 5 golden rules you need to follow if you want to skyrocket your open and click through rates on ALL your marketing emails.
I know there are a ton of myths around Email Marketing these days but if there’s one thing that’s undeniably true about it, it’s this: it works, it’s cheap, it’s easy and it does the job REALLY WELL.
Have you started Email Marketing for your business yet? If not, do you plan to anytime soon? If you are doing it, what works for you? Let me know your thoughts by leaving a comment below!