Small business marketing can take on many different forms. One of the best new ways of promoting your business online is through videos, especially on YouTube. Here is a how to guide of YouTube strategy for small business — the easy way!
Small Business YouTube Page
If you’ve already created a video for your busienss that you’d like to share on YouTube, the first thing you’ll need to do is set up a YouTube account. One of the most important things for your small business YouTube strategy is that your account to looks professional and works properly. This will help you generate interest and hopefully increase sales! Branding is a major part of building a web presence, so make sure that your company’s YouTube profile matches with your brand.
Your YouTube profile page will serve as a hub for all the video content your business posts. Similarly to your Facebook Business Page, your YouTube page will be a resource for anyone who wants to find your videos or learn more about your business.
YouTube will give you lots of options when you are first creating your account so you can customise the page to your liking. If you’re doing the design yourself, make sure to add your business logo and background colours to the YouTube page that will match your branding and more.
Moderation and Response
For any online business, finding ways to manage your time effectively is essential. YouTube has advanced traffic tracking tools to assist you with monitoring the success of your YouTube campaigns.
Along with the basic details of seeing how many people have viewed your videos and the number of “likes” or “dislikes” each video has received, you will also get options in tracking location and other demographic details of your viewers.
Tracking demographics will show you which age groups and genders your videos are most popular with. This information is very powerful if you are looking to target a certain audience for a new product or promotion for your small business.The demographic information for age and gender is based on the YouTube account info of the people who are watching your videos. However, remember that since YouTube videos can be viewed with or without logging in, this data will not account for all of your viewers — only those who have logged in.
Tracking location information, on the other hand, will include details for every single viewer based on where the Internet service they used to watch your video is connected. This location information contains exactly where in the world your videos are most popular. You could find that your videos are growing a fan base for your small business on the other side of the world!
Small Business YouTube Works
The benefits of having a business YouTube channel generally outweigh the potential negatives, provided you have the time to create the content. Creating relevant videos for your small buisness can help you reach a whole new field of potential customers!
YouTube makes testing and tracking video strategies a powerful but easy small business tool.
If you’re ready to get your business going on the ongoing version of the Big Screen, make sure you’re putting your best foot forward with a professionally designed YouTube channel page.