You made it!
This is the final installment of SEO month and I’m going to spend it harping on again about the importance of Title Tags & Meta Descriptions.
You’ll get more traffic = more conversions = more business. Who doesn’t want that?!
Okay, so let’s rewind. What is a title tag?
A title tag is the main wording that describes your website page or document. It is the single most important thing you can do to your website RIGHT NOW to optimise your on-site SEO. Why? Because your title tag is a lot like the heading on an online ad. If your title is better (and more relevant) than the guys above you or below you, then people will click on YOUR site first, so it needs to be catchy for humans, not just keyword rich for Google.
The title tag appears in three places:
1. It appears at the top of the browser window like this (except on Google Chrome):
2. It appears as the blue link above here when you perform a search on search engines:
3. And it also appears on external websites when they link to your page. For example on Facebook it looks like this:
But do you know the best part about Title Tags? They tell Google that your web pages are relevant to a particular keyword or keyphrase and therefore Google knows to display YOUR page in search results.
Your Meta Description isn’t as important these days for Google rankings BUT it’s like your call to action and therefore you should make it sound so awesome that it makes people want to click. It’s like an advertisement for each page.
Your Task/s For This Week:
- Open your Keyword Spreadsheet from Week 1 and have your keywords ready.
- Write a unique title tag for every page on your website leading with your keyword first.
- Keep your title tag to 70 characters or less.
- Include your brand name in your title tag like our examples above.
- Then write a killer call to action as your meta description, 150-160 characters for each page, also unique.
Now, give yourself a pat on the back and buy yourself something pretty. You’ve earned it!
Next week, I want you to check your keyword rankings again like we did in Week 1 of SEO month and record if there’s been any change in your results. If you’ve stuck with me and followed through on all my suggestions this month you should be seeing changes.