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    Contact Details
    Business Goals
    What is your target monthly budget to spend in Paid Search? (including Agency Fees)
    What actions do you want visitors to take from advertising?
    What is the value of each of these actions?
    How many of these actions are you looking for each month?
    Where and when should your ads be running? What languages?
    What are your most important products/services that you will be advertising?
    What is your approximate margin on these products/services?
    Do you have dedicated landing pages discussing these products/services? If so, what are the URLs?
    What are the features/benefits of buying these products?
    Have you developed a persona/avatar of your ideal customer?
    Which geo locations do you want to target?
    Which PPC channels is the client interested in?(Google Ads Search/Display/Shopping, Facebook Ads/Instagram, Pinterest, LinkedIn)
    Any specific service/product category/product the client would be interested in promoting?
    Strategy Questions
    Which of these goals best describes your approach to advertising?
    How aggressively do you want to approach budget restrictions? If profitable clicks are available, should budget be increased?
    How frequently do you want to be updated with account results?
    Advertising History
    Have you ever advertised with AdWords before?
    Are you aware of any keywords related to your products/services that draw in customers?
    Are there any keywords we should avoid in our campaigns?
    Are there any trademarks, copyrights or other information we should know about when writing ads?
    Competitor Analysis
    List your top 3-5 competitors and their websites here
    Account Questions
    Who will be paying for your ads?
    Who should we be contacting with questions/concerns about your Google AdWords Account?
    What level of approval is needed for adding keywords and ads to the account?
    Who do we talk to about getting updates to your website?
    Do you want to generate phone call leads/sales opportunities? If so, what phone number should receive these leads?
    Access
    Google Analytics (Edit-level access)
    YesNo
    PPC Channel(s) (Standard access)
    YesNo