Us online marketers love statistics. We could talk numbers all day but today I’m going to talk about just ONE stat that you need to know.
Australian businesses that are highly engaged with the internet earn 20% more than those that aren’t (source: Deloitte, 2013).
So how do you know if you’re ‘highly engaged’? How do you compare to your competitors? Take our pop quiz below to find out!
Online Engagement Pop Quiz
It’s time for a digital health check. Do you fall in the highly engaged category, or are you just barely scraping through? Give yourself one point for each question you answer yes to.
- Do you have a website?
- Are you regularly updating your website?
- Do you have a digital presence on at least one social network?
- Are you updating your social presence daily?
- Are you using the internet to reach new customers with local marketing? (e.g. focussing on your region/suburb online, registering yourself on Google Places, Yelp, etc.)?
- Are you using any search engine marketing (SEM) and search engine optimisation (SEO) techniques?
- Are you using pay-per-click (PPC) or AdWords or Facebook Ads?
- Are you capturing leads online and sending them regular emails?
So How Did You Score?
Well colour me impressed! You’ve got all the pieces in place, now it’s just a matter of making sure each one earns its keep by giving you a return (either in leads or in dollars or in traffic, etc). Plus, by now you’re probably at the stage where you need two things: more time and more money!
To create more time you should put as many of your marketing tasks on auto-pilot as you can. We love smart marketing, so we’ve created a list of the best time-saving marketing tools here.
To create more money you need to review each element of your online strategy. Which element offers you the least return? That’s now your project for the next month, to become a DIY expert in whatever it is and make it work for you. We’ve created a heap of online guides and resources, so that’s where I’d recommend you start.
You’re doing better than most businesses out there, but there’s still room for improvement. Are you unsure what your next step should be? Are you a Web123 customer? Our digital marketing experts can create an online website strategy for you. Give us a call on 1800 932 123 or send us an email to find out more.
You’ve started well, now you need the confidence to take your next steps to widen how you engage and generate business online. Start reading our online resources and read all our tips and tricks in our blog. But the most important thing is, you need to start implementing a wider internet presence… today!
Oh dear. You really need some help. Give us a call or send us a cry for help online, please, your business is begging you! 🙂