Category

Search Engine Optimisation SEO

How Google+ helps you work smarter

By | Online Marketing, Search Engine Optimisation SEO, Social Media | No Comments

Get a Google+ account and start interacting! We tried to avoid it but a Google+ account seems inevitable. It’s social networking+ a lot more! Updates made on Google+ dominate Google results (as you’d expect!) so you can’t afford to ignore it. If you use it well you’ll get lots more people reading your posts… and you’ll get more traffic! You…

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Content Marketing

By | Copywriting, Online Marketing, Search Engine Optimisation SEO, Useful Information, Website Content | No Comments

Everyone says Google rewards freshness, and that’s true… but it isn’t the whole story. The problem is that some people in the industry (especially the dodgy SEO companies) take ‘freshness’ to the extreme. They think they’re going to get top rankings because they spin a lot of fluff that no one wants to read. Well, guess what? They aren’t! Google hates…

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How to Implement Champagne Marketing Activities on a Beer Budget

By | Search Engine Optimisation SEO, Social Media, Video Marketing, Website Content | No Comments

As a small business you want to save as much money as possible in any area of your business. Marketing is one of those areas that can easily get out of control, due to most activities costing somewhat close to an arm and a leg! But fear not small business owners, there are free marketing tools you can utilise that’ll…

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11 Ways to Improve Your Search Engine Rank with Social Media

By | Search Engine Optimisation SEO, Social Media | No Comments

This blog was originally written for Australian Businesswomen’s Network herbusiness blog on the 1st February, 2012 – by Bianca Board. Are your social media profiles helping your business be found on search engines? Yes that’s right – search engines now rank social media sites in their results. This means whatever words you are frequently using on social media pages will count…

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Web Marketing Online: 13 Ways to Market Your Small Business

By | Online Marketing, Search Engine Optimisation SEO | No Comments

Are you looking for ways to improve your web marketing online? Do you want to get loads more traffic to your website? Of course you do! More traffic in most cases equates to more business and who doesn’t want that? Marketing these days is about face-time and as we’re increasingly getting busier (some say the average female is hit with…

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What is a "Title Tag" and "Meta Description" and why are they important?

By | Online Marketing, Search Engine Optimisation SEO | No Comments

Now that you’ve been applying the simple SEO techniques we’ve gone through in our previous blog posts (What is SEO?, Growing your Business with Google, How to research your Keywords, How to use keywords in your website content), hopefully your Google Ranking for relevant search terms will have increased! But remember that there’s no point getting to the #1 spot in…

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