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Online Marketing

What is a "Title Tag" and "Meta Description" and why are they important?

By | Online Marketing, Search Engine Optimisation SEO | No Comments

Now that you’ve been applying the simple SEO techniques we’ve gone through in our previous blog posts (What is SEO?, Growing your Business with Google, How to research your Keywords, How to use keywords in your website content), hopefully your Google Ranking for relevant search terms will have increased! But remember that there’s no point getting to the #1 spot in…

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Marketing Your Site: Squidoo

By | Online Marketing | No Comments

What is this googly-eyed internet monster everyone is talking about lately? It’s Squidoo, and it’s one of the best kept secrets for getting traffic to your website. We all know your Web123 website is awesome, but if it’s not getting all the SEO love it deserves, Squidoo is a great, easy-to-use resource for getting people to your page and gaining…

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Edgerank: Making Your Marketing Visible

By | Online Marketing | No Comments

Ever log into Facebook and wonder why some posts are featured all the time and others are completely off your radar? Just like there’s a semi-mysterious formula behind what makes one website show up before another one in Google searches, there’s another set of rules, called Edgerank, that determines which updates are worthy of the Top News portion on Facebook….

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