A Small Business Guide to Getting the Most Out of Facebook Pt.4

Getting Started, Online Advertising, Online Marketing, Social Media, Useful Information 0 Comments 12 Views 0 Like

Getting the Perfect Image Sizes for Facebook Post and Adverts.

If you’re serious about your business, then I have no doubt in my mind that you have a Facebook page and that you have been steadily promoting it through clever, witty and insightful posts. And these posts show just what a cool company you are, right?
And if you’re not at that stage yet, then why not read our earlier blog parts and come back when you do? 😉
  • Week 1: Why creating GOALS for your Facebook page is a must!
  • Week 2: Get your customers to INTERACT with you for more sales.
  • Week 3: Get your post TIMINGS right and know when to strike.

Your posts are amazing, but why does the image not look quite right?

You see, as brilliant as Facebook is a social marketing tool, it’s also good at something else too… and that’s making you want to tear your hair out in frustration before head butting your desk in frustration, and it’s mostly to do with how rage-inducing fiddly images can be on Facebook.

Don’t worry… it’s not your fault.

Facebook has been going through a LOT of changes recently, so we thought that it would be a really useful idea to give you some tips on how to get the images *just right* on your Facebook posts.

So for Part 4 of my ‘Small Business Guide to Getting the Most Out of Facebook’ blog, I’m going to tell you the dimensions your images need to be, and how to set them up correctly.

Firstly, a note about Facebook’s ‘automatic’ photos…

As you’ve probably gathered, when you post a link on Facebook, Facebook will try to automatically find an image from that page to place next to your link. In fact, Facebook will give you a small selection to choose from.

Hey that’s great, but what if none of the photos are quite right or the dimensions aren’t quite correct?

That’s okay… any photo will do right? WRONG! The photo you choose will have a massive impact the number of people who will stop, look at your advert and interact with it.

Don’t cut corners! Make sure you use an image that hits Facebook users in the face like a giant wet comedy fish! I guarantee you this will increase the likelihood of your getting new Facebook page likes, and in turn, more potential customers.

 

If you look at the above screen grab, you can see that underneath the photo preview is an “upload image” link. Click this to manually upload your own, high converting, super image that’s gonna make people notice you in their Facebook feed!
Okay so now that I have THAT out of the way… let talk about the different types of Facebook posts.

1) Standard photo post dimensions

Photos are great aren’t they? What better way is there to attracting hungry eyeballs than with a sharp, pretty or witty photo?

I recommend using these when you have a genuinely funny visual, or if you want to send an inspirational quote to your audience.

To upload one of these:

  1. On your status bar, click on the ‘Photo / Video’ tab.
  2. Click on the ‘Upload Photos / Video’ option.
  3. Fill in your witty comment to go alongside your awesome visual.
  4. Click the choose file button and upload and image that is ideally 404 x 404 pixels in size.

2) Highlighted photo post dimensions

I love these. They are full size Facebook posts that take up the full width of your Facebook page.

They are so powerful and impactful, and perfect to setup on your Facebook page to make people stop and go…

“WOW-WEE-WOW!… this must be REALLY important to take up the full width.”

Personally I like to use them to share a bit of wisdom with my followers… however they are great to highlight key milestones for your business and also to share some particular important news or offer.

To upload one of these:

  1. On your status bar, click on the ‘Photo / Video’ tab.
  2. Click on the ‘Upload Photos / Video’ option.
  3. Fill in your witty comment to go alongside your awesome visual.
  4. Click the choose file button and upload and image that is ideally 843 x 403 pixels in size.
  5. Click on the down arrow in the top right hand corner again, and click on the‘Reposition Photo’ option.
  6. Float your mouse over the photo in the post, then click and drag the image to reposition it. This is so if Facebook shows a ‘square’ preview of this image, it will appear as you choose for it to appear.  Once it’s been positioned in way that you like, click on the ‘Save’ button along the top.
  7. Click on the down arrow in the top right hand corner again and select the ‘Highlight’option again.

Pasted link image dimensions (small off to the side)

So when you post a link on your status update, Facebook automatically posts a summary of the link below your post, and also offers to find an image for your article.

It looks a little like this:

See the cheeky robot poking his head out to say hi? 🙂

As mentioned at the very top of this blog, Facebook will offer to find an image, but I find it’s better to add your own picture! After all… not every page will have the *perfect* picture, and if you’re not going for perfect, why bother?

To upload your perfect pic…

  1. On your status bar, write your intriguing status and paste the link you want to direct people to.
  2. The minute you paste the link, a box detailing the link will appear. You can click on the title and description of the link to make it more intriguing if you wish.
  3. Click on the button that says ‘Upload Image’ and upload an image that is 114 x 114 pixels in size.
  4. Click ‘Post’.

Pasted link image dimensions (larger image above post link)

This is quite a new one for Facebook and I HIGHLY recommend you take the time to craft an image to take full advantage of this new style of Facebook post. The bigger image does a great job of attracting more potential fans. I’ve certainly seen an improvement in engagement since I’ve started using them.

To setup this advert, you simple create a posted link post exactly like before… only this time, you upload a much larger sized image. Facebook will automatically think…

“Hang on! This image is a different size. I better take advantage of this!”

  1. On your status bar, write your intriguing status and paste the link you want to direct people to.
  2. The minute you paste the link, a box detailing the link will appear. You can click on the title and description of the link to make it more intriguing if you wish.
  3. Click on the button that says ‘Upload Image’ and upload an image that is 1200 x 627 pixels in size.
  4. Click ‘Post’.

‘Page Like’ ad image dimensions

Most of your Facebook ads will come from the posts you create on your Facebook page, however if you want to create a ‘Page Like’ ad, you need to create a separate image for it.

The image dimensions you need are 1200 x 450 pixels; so now let me show you how to create one of these ‘Page Like’ ads.

  1. First, go to your Facebook page. If you’re an admin for the business page, you will see an admin panel.
  2. There’ll be a callout box on your page which says ‘Get More Likes’. Click the button in that box that reads ‘Advertise your Page’.
  3. A popup will appear up asking you fill in some details. Warning: Ignore using the basic settings in the initial popup box and instead so straight down to the cog symbol in the bottom left. Click on it and select ‘Advanced Options’.
  4. Here you have waaaaaaayyyyy more options to promote your page. Ignore the first part of the page and scroll down to where you can upload images. Click ‘Upload Image’ and upload your new fancy 1200 x 450 pixels image.
  5. Fill out the ‘Headline’ and ‘Text’ box with your advert. Make sure it’s well written and encourages people to like your page!
  6. You can also add additional details throughout the page to attract specific audiences if you so wish. I recommend you do, as you want to spend your money on the ideal client after all, not just spray it around the whole of Facebook and hope for the best. Nooooo, there’s no ‘spraying and praying’ here!
  7. Go down to the bottom of the page and make sure you fill out the ‘Account and Campaign’ box CAREFULLY! Tell Facebook the start and end date of your campaign, and how much you want to spend per day. (They’ll even give you an estimate of how many fans you’ll get for your daily budget. So for $11 per day, they might say you’ll get between 9-26 new ‘Likes’ or fans per day.)
  8. Finally you need to set your ‘Bidding and Pricing’ options. I recommending clicking on the link that says ‘Switch to Advanced Pricing (includes CPC).’
  9. This will open up some new options. Click on the button that says ‘Optimise for Clicks’. Next select ‘Manually bid for clicks’, and choose how much you want to pay for each click. Here you can either set manual bids, however I recognise you leave it on‘Automatically optimise my bid to get more clicks.’ I find you not only get more Facebook page likes doing it this way.
  10. Click ‘Review Order’ and follow the instructions to launch your advert.

That’s how you upload photos onto your Facebook posts perfectly every time! Next week I’m going to talk about advertising!

Thanks for sticking with me all this month. I’m hope you’ve enjoyed reading these posts as much as I enjoy writing them. If you missed the previous parts of this 5 part blog, you can check out the earlier parts right here:

  • Week 1: Why creating GOALS for your Facebook page is a must!
  • Week 2: Get your customers to INTERACT with you for more sales.
  • Week 3: Get your post TIMINGS right and know when to strike.

Don’t miss Part 4 of this blog though, as I’m going to be talking about the most important part of Facebook, and that’s how to use post to advertise and promote your business!

Check out the final part of my blog where I show you how to advertise on Facebook.

We’re almost there… we have one more part to this epic blog post, and I’ve saved the best till last.

Follow me to the final part as I tell you how to promote your Facebook posts and get the great results YOU deserve for your business.

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