A Small Business Guide to Getting the Most Out of Facebook Pt.2

Getting Started, Online Marketing, Social Media, Useful Information 0 Comments 9 Views 0 Like

Did you miss part 1 of this blog? Don’t worry!

I’m hope you’ve enjoyed reading these posts as much as I enjoy writing them. If you missed part 1 of this 5 part blog, you can check it out below:

Get your customers to INTERACT with you for more sales.

Social media, unlike that dusty old TV in the corner, is a two-way medium. In other words, yes, you can send messages out to your loyal legion of followers, but you can receive feedback too in the form of ‘Likes’, ‘Comments’ and ‘Shares’.
Now you might be content with just sending out Facebook posts. Maybe you feel that getting responses and interactions isn’t important. Well hold on! Because you couldn’t be more wrong.
Getting your followers to interact with you is VERY important. The more people interact with your Facebook, the more exposure you and your company will get. Because:
  1. If an individual person likes, comments or shares, they are more likely to get repeat Facebook posts from you.
  2. As your posts get more likes, comments and shares, it has an improved chance of being shown to your ‘likers’ and people who they know.
Basically, in a nutshell… the more popular the post… the more people will see it.
 
It really is that simple. If you fill your Facebook page with boring, dull and uninspiring mush… then it doesn’t matter how many followers you have as NO ONE will receive any of your posts.

 

So I’m going to tell you the 10 top ways you can get your followers to interact with your posts! And if you use these ideas, I promise you, you WILL see more Facebook action.


1) Tell your Facebook followers what to do!

You’ve probably heard me talk before about CTAs… that means ‘call to actions.’ It’s marketing ‘blurgh’ for if you want people to do something, tell them to do it!

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Well CTAs are important for Facebook too. The most successful Facebook posts usually have a ‘call to action’ telling people to do something. These include:

  • “What do you think? LIKE if you agree!
  • “What’s your favourite ice cream flavour? COMMENT below!
  • LIKE OUR PAGE if you want instant updates on the latest film releases.”
  • SHARE with your friends for your chance to win!”
  •  “OMG! So funny! WATCH THIS VIDEO if you don’t believe me.”

In fact, I’m willing to bet over the years you’ve interacted with post purely because they tell you to. And why? Because it works. Amy Porterfield says that by telling people what to do, it can increase your engagement by up to 42%!

So in my opinion, you should be telling people what to do 90% of the time. Otherwise they’re just going to think “hmmm thanks for that” and move on to the next post.

2) Inspire your Facebook followers.

In between the post from your friends telling you about how they’ve “just cleaned the bathroom”, or how a late tram “is the greatest injustice in the world today”, occasionally there are posts that are genuinely inspirational.

rubix


Use videos and images that inspire or capture the imagination.
You’ll know them when you see them. Obviously you’ll want them to be relevant to your Facebook page (i.e. a stunning photo on a photography fan site), but ultimately you want to share great things that people can’t help but like and comment on.

3) “Share your knowledge. It’s a way to achieve immortality.” – Dalia Lama.

You’ve seen them! You’ve probably rolled your eyes at some, or nodded to yourself thinking “so very true.” But sharable quotes are ridiculously popular on Facebook.
quote

Why? Because so many of them are so true about who we are and what we want out of life. Which is why when you post them around (with instructions to ‘like’, ‘ comment’ and ‘share’ remember), people want to share your worldly wisdom. Send them along with a beautiful picture, and you’re onto a winner.

Naturally you should try and keep it relevant to your group, but a simple search on Google (I found the Dalia Lama one on Google simply by searching “quotes share”) can yield you a wealth of famous quotes.

4) Show how invaluable your knowledge is.

Here’s the thing… if you want to earn followers, you need to give them a reason to follow you. One great thing you can give them is your juicy brain… or rather the information contained within it.

amyp

I’m a graphic designer by trade, so I follow a load of Facebook groups that belong to design blogs purely so I can follow up on the latest design tutorials, news and trends.

Like them, you too can promote a Facebook post (more on promoting posts later) offering a tip, guide, tutorial, etc, and tell them to ‘Like’ your page to receive more useful information.

5) Ask a quick fun question.

People love spending a quick 5 minutes on Facebook whilst waiting for a bus or when they need a momentary distraction. And what better way than to ask a quick question.

But, here’s a really important tip for you: You must make sure it’s really quick and easy for people to answer, otherwise people won’t engage. One word answers or fill in the blank posts are ideal.

  • “What’s your favourite pie filling?”
  • “What would you do with $1,000?”
  • “Would you rather buy a Fararri or a Harley Davidson?”
  • “Caption this photo…”
  • “Fill in the blank. This weekend I’m going to make time to _______________”

You get the idea. Obviously this is great if you’re cultivating a Facebook audience with a particular passion or interest, as those people want to share their opinions on the matter at hand.

Remember to keep posts short. Shorter posts get 23% more engagement, whilst writingsuper short posts with less than 250 characters can get you up to 60% more interactionaccording to Track Social.

6) Start a debate.

It’s an old technique that has been used to help increase interest on forums, blogs and more… and that’s to intentionally promote a topic that has people divided.

 

political

Ever wanted to vent your spleen on the comments board because the article upset you? Chances are that was the intentional.

Obviously politics is a great area where this can be utilised, but it doesn’t have to be that intense. Often something as simple as “What do you think of Yahoo!’s new logo?” can be enough to light a fire in people’s belly.


7) Promote a competition or giveaway.

Facebook used to be very strict in regards to this, but thankfully they have calmed down a lot and changed all their guidelines so you now don’t have to use a third-party application to run a competition on Facebook! Now, as long as you’re not doing anything naughty, you can promote on Facebook using your posts and likes etc to your heart’s content.

bagel

A great technique is to run a competition / giveaway in exchange for a like, comment or both. It’s something we’ve used in the past and it’s very effective.

Alternatively you can use Facebook’s official Offer button on your Facebook business’ page. It’s a really effective tool to help you gather page likes in exchange for a discount code or freebie.

Make sure with any promotion you do you create a fantastic photo to accompany your post with all the details part of the pic.

8) Be topical and jump on the bandwagon.

No shame in jumping on the bandwagon! For example, recently was the AFL grand final, and there were hundreds of Facebook groups asking who you supported…. Fremantle or Hawthorn. There was so much buzz and hype around the game, if you’d posted anything about it you’d be sure to get comments and opinions!
pinkribbon

Basically the world outside your bubble is always turning, so make sure you reference it. Your followers will be thinking about big events in their lives (especially if they are relevant to your group), so why not join in on their conversations?


9) Include a snap shot of your article.

This is one approach that is becoming more and more popular as of late particularly in regards for information rich Facebook pages who want to share blogs, articles, news items and similar content.

socialarticle

Often, the majority (if not all) of your posts should have a strong image to help attract people to your content. According to Hubspot, posts with photos get 39% more interaction than those without.

So what happens if your blog, article or news items don’t have a strong image to use?

This is where including a screen grab of the beginning of your article can attract people to your Facebook post. Subliminally it tells people that what you have is more than just a Facebook post, so they better click on it to read more!

10) Feature a video.

I know it’s more time consuming, but generally speaking, Facebook posts which include videos have more interaction than standard posts.

videoad

The same rules apply, you want to include a strong call to action (e.g. “WATCH my video to learn more…”) and you’ll also want to keep your video short and to the point. Remember, you want to educate, entertain and empower your Facebook followers, and you can still do that through your videos.

Just a few more words of web wisdom before we move onto the next chapter…

As you can see, once you start seeing the tricks used to encourage Facebook engagement, it’s really just a lot of common sense. Take on board the 10 top tips above, and no matter what type of post you publish, ALWAYS follows these 4 golden rules:

  • Mix it up. Don’t rely on just one type of Facebook post, or things will get repetitive quickly. A great idea is to use a timetable (see the next chapter) to ensure you post a healthy variety of post styles.
  • Every time you post, aim to do one of the 3 E’s; educate, empower or entertain. If you have no value to your readers, they won’t want you clogging up their Facebook feed.
  • TELL your followers what to do if you want them to do something (like, comment or share). I cannot stress this enough! Your Facebook survival relies on this.
  • Use images when you can (which should be 99% of the time) to attract users to your posts and help you stand out on their Facebook feed.
  • Keep posts short, preferably under 250 characters if you can.

 

Check out part 3 of this blog, where I talk about the importance of timing your Facebook posts.

To go to part 3 of ‘A Small Business Guide to Getting the Most Out of Facebook’ simply click on the link.

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