Building a website is a big and sometimes very expensive exercise so you want to make sure it’s right. There’s a lot of web designers out there who can design pretty things but don’t necessarily know what makes a website profitable for your business.
Here are 7 deadly website mistakes you don’t want to fall victim to.
Mistake #1: Poorly written copy.
Unless you’ve done a web copywriting course, I’d seriously suggest leaving it to the experts. Writing engaging, compelling, benefit driven copy that contains the right keywords in the right places is challenging and can mean the difference between success and failure. My advice, hire a professional!
Mistake #2: Selling features instead of benefits.
This is probably one of the biggest newbie mistakes you can make. People don’t want to buy a drill; they want a hole. Talk about how you solve their problems in your product descriptions and website content rather than your traditional sales pitch. Why do people really buy your products or services?
Mistake #3: No lead capture.
You’ve done all this hard work to get people to your site, they come, they browse, the leave and within 5 minutes, forget you ever existed. If you haven’t got some form of lead capture like a free eBook, guide, newsletter signup even, then how are you going to remind people to come back? It’s like paying for TV ads and having no contact details.
Mistake #4: Lack of promotion & marketing.
This one is probably the most damaging of all. Little or no marketing and promotion of your site means your website investment could be straight down the drain. When you create your website you should have money left in the kitty to implement an SEO or PPC (and preferably lots more) marketing campaigns so you’re in front of your prospects eyes. There’s literally hundreds of ways to market your site, don’t not do something!
Mistake #5: Lack of quality content.
Publishing content should become habit for you and part of your daily, weekly or monthly ritual. Look at content creation like balancing your books. It’s a necessity if you want to make it in the new age of marketing. Publish a blog, articles, press releases, eBooks, reports, surveys, email newsletters, studies, webinars, podcasts, videos the list goes on. Use your content to not only get found, give visitors a reason to return to your site and help solve their problems but it greatly positions you as an expert over your competitors.
Mistake #6: Not optimising pages with correct keywords.
Keywords are an important part of how search engines view your site. Now if you’ve hired a really awesome web copywriter who has done their job properly, chances are your pages will be smokin’ but you need to learn how to use keywords in all your additional content you’re going to add to your site like blog posts. There’s plenty of keyword tools out there like Google’s Keyword Tool to help you.
Mistake #7: The worst thing you can do is do nothing.
Why do most websites fail? Because their owners do nothing! Don’t sit on your plop once your site goes live and expect the leads to start banging down your door. It doesn’t work that way. Dedicate at least a few hours a week to make constant improvements, market your site, write new content, study your statistics, develop new tools and market yourself as the expert. If your website’s not succeeding how you’d like to, find out why. There’s a ton of information online, just make the time to learn.
Remember, you never fail until you stop trying.
Need more help and guidance on this topic? Download our Website Starter Kit to get you on the right track to website success.
Got any other great tips and advice? Leave us a comment below!