As my regular blog followers will know, this month I’ve decided to tackle that beast Google… the Caesar of the internet that sits upon its throne and, as he looks down upon his kingdom, decides with a simple thumbs up or down as to which websites succeed and which fail.
Of course Google can be tamed, and by using Search Engine Optimisation (or SEO to those marketing guys who love their abbreviations) you can stroke the search engine’s proverbial belly and allow your website to appear on the first page of Google.
Or if you’re lucky you might even get to the elusive number 1 spot.
So far this month my SEO blogs have looked like this:
- In part 1 I shared with you the 200 SEO rules you need to follow to get to page 1.
- In part 2 I decided to show you the 5 ‘SEO-things’ you can do on your site today.
- In part 3 I talked about inbound links, and why they are crucial to getting you to page 1 of Google’s search results.
So that leads to today’s blog… my final part. And it’s all about… those Search Engine Optimisation tips that can keep your website healthy.
Developing healthy ongoing SEO habits that benefit your company.
You see there was something I said in the very first part of this SEO (Search Engine Optimisation) series which is so very very true, that I’m going to repeat it again:
“SEO is all about following some basic rules of common sense, as oppose to some fancy black magic that is only known to a select few.”
You see, despite what all the SEO (Search Engine Optimisation) gurus might tell you the fact is that Google WANT you to be found. They want to show their users the best damn websites in the world today. The only time they penalise people is when they try to cheat the system.
This is why my last three blogs of SEO (Search Engine Optimisation) have all been about the rules, because by understanding them you’ll realise you don’t need to be a rocket scientist to understand why some sites get to page 1 and others don’t.
So as part of this ‘common sense’ I’m talking about, there are some ongoing habits you should follow too that can help your website climb Google, Yahoo and Bing search results.
Let’s start the countdown with top 6 Search Engine Optimisation tips that can give your website a healthy time Google.
6 SEO Habits All Successful Entrepreneurs Follow
1) Regularly create new content through blogs and news articles.
I love blogs. I mean, I go on about them all the time, and this is just another reason why I like them.
Google LOVES content… and so you need to feed the mighty Google monster content to increase your chances of people visiting your site.
Having a blog (or news section) which is regularly updated (even if it’s just weekly) will allow Google to see that you are an active site and thus reward you by indexing (that means visit) your site on a regular basis.
Ultimately the more content you have, the more pages Google has to show off to your customers. In fact, I’ve met many of you through my blogs, so it clearly works!
2) Update your main site occasionally too.
So for example if you have a testimonial page, or page of examples, update them whenever you can!
As well as new pages, Google likes to see that old pages are not neglected and getting dusted. If a page is regularly updated and kept fresh, Google will recognise it and give it more kudos as a result.
Basically… Google LOVES sites that are alive, so show them that your site is ever changing. Other things you can do is update your web copy occasionally, publish videos and change the focus of your home page with new copy.
3) Respond to comments promptly and in detail.
This relates to the above post too; another way to show Google that your site is alive and regularly changing it to include a comments board on your blog. Fans and customers can ask you questions and tell you how amazing your blogs are. 😉 It’s nice when your own customers help to keep your site active.
So when someone comments, reply to them! It’s nice to show them that you appreciate the time they took out of their day to say “hello” to you. And when you do reply, don’t give one word answers… give a detailed reply that shows you care, and where possible, includes relevant information that your customer AND Google will be interested in finding.
4) Regularly build links to your site.
Google sees the links that come from other sites to your site as a useful indicator from real users that say “yep… this website is the real deal.” Google uses this as a form of recommendation that you are an honest, trustworthy, and deserving source of information to feature in its Google results.
I covered this in my last SEO blog, but these can include building links from:
- From guest blogging and articles.
- Blog comments.
- Q&A and How Sites.
- Social Media shares.
- and Advertisements.
5) Promote your pages through social media.
Another way that Google can ascertain if your site is popular is through links from social media pages such as Twitter, Facebook, Instagram, etc.
So there’s another reason why social media is a good idea for your website! Every time you make an update to your website, or post a new blog post, share the love! Tell your Facebook followers, your Twitter fans and your Instagram pals about it and show Google just how sociable you can be.
As a bonus, if you invite your followers to share your news, you will bump extra attention on your site for Google to take notice of.
6) Keep an eye on your SEO stats and act accordingly.
If you’ve installed Google Analytics onto your website (and if you haven’t, you should!) it’s worth keeping a weekly eye on your analytics and see what pages people are visiting and what keywords they found you through.
It’s just about arming yourself with the knowledge you need to make the decisions you need to make for your website. By doing this you will know what keywords people are visiting you through, and more importantly, what keywords visitors AREN’T visiting you through.
Then once you see this information you need to act accordingly. So for example, if you want a certain page to be found through a specific keywords you can:
- Add the keyword into the title and meta description.
- Add keywords throughout the copy of the page.
- Create alternative tags for images using these keywords.
This doesn’t need to be a big mission. Using your Google Analytics stats you can identify a page a week to improve.
Need more help with SEO?
So there you go, I hope you enjoyed my 6 Search Engine Optimisation tips that can help you stay on top of your ongoing SEO campaigns. If you have any more questions on SEO then don‘t hesitate to drop a question below and I will answer you quickly for you. 🙂
Need More Help to Appear Higher Up on Google?
If you’re a Web123 client…
… and you’ve got a question on SEO or want to know how to climb higher up the Google’s result pages, then why not drop us an email today? We’re happy to help you out and make your website an even bigger success.
However if you’re not a Web123 client…
… and in need of a stronger web presence for your business that dominates the Google rankings, then why not take a look at our Website Packages? Like with many of our clients, you’ll find that once they have a SEO-friendly website from Web123, you can naturally increase your exposure on ALL search engine results pages.